Clarity.
Precision.
Impact.
Strategic design that works for the user and the bottom line.


About
Hi, I'm Eka. I'm a Product Designer who asks "why are we building this?" before opening Figma. I validate problems through research, prioritize ruthlessly for MVPs, and measure success through real user behavior: heatmaps, session recordings, and task completion rates. My goal is simple: design that works for both the user and the business.
"Design is intelligence made visible."

Ask Me Anything
Curious about my experience, design process, or projects? Chat with my AI assistant to learn more about my work and approach. Prefer to talk with a human?
Start a conversation by clicking a question below
or type your own
This AI assistant provides information based on my portfolio. For detailed inquiries, feel free to reach out directly.