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Clarity.

Precision.

Impact.

Strategic design that works for the user and the bottom line.

Brand Scaling & Client Acquisition Platform
Brand Scaling & Client Acquisition Platform
Behavioural Product Strategy in Job Search
Optimising B2B Workflow & Retention
Service Automation: Zero-Touch Model
Service Automation: Zero-Touch Model

About

Hi, I'm Eka. I'm a Product Designer who asks "why are we building this?" before opening Figma. I validate problems through research, prioritize ruthlessly for MVPs, and measure success through real user behavior: heatmaps, session recordings, and task completion rates. My goal is simple: design that works for both the user and the business.

"Design is intelligence made visible."

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